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Unwrapping a Chocolate Empire
MOTIVATED Magazine - Fall 2011
In 1993, Ed Carson was euhporic over the birth of his granddaugther Elise when he happened to look at a Hershey's chocolate bar and think to himself, "Here She Is." Armed with a computer, a printer and a great imagination, Ed soon had a stack of pink wrappers announcing Elise's arrival. Read more
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Beechmont Ford Hosts Women's Expo
Cincinnati Enquirer - November 26, 2010
For Lorinn Williams, being the owner of Beechmont Ford isn't just about selling cars, it's about giving back.This holiday season Williams and the staff at Beechmont Ford will hold their first women's expo, Simple Holidays at Beechmont Ford, from 5 p.m. to 9 p.m. Saturday, Dec. 4. Read more
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What's Hot and New Among Wedding Traditions
Richmond Times Dispatch - May 17, 2009
Couples may vow to save money on their weddings, but many are still willing to splurge on a "wow" factor. Emily Post might be overcome by the vapors at some of the quirky ideas couples are using to personalize their weddings and receptions. Read more
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Improve Website ROI
DIRECT - May 20, 2008
Just because a customer prefers the experience of shopping online over talking to a live person on the phone doesn't mean you can skimp on the customer service.Marketers from Chinaberry Inc., Carson Wrapped Hershey's and HP discussed how they're connecting with consumers – and boosting their online ROI. Read more
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Quality Assurance Program
Multichannel Merchant - December 1, 2007
Touch of Class didn't have the worst return rate, but 11% was bad enough. So the home decor cataloger started a quality assurance program. And it has paid off: In 10 years, returns have fallen to 7%, resulting in savings and a more loyal customer base. Read more
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Scott's Q&A Interview
Cincinnati Business Courier - October 12, 2007
How do you ensure that the company continues to grow at a pace that's robust yet manageable? Answer: You must constantly balance the cost of your growth. Sales growth that does not properly factor the cost of that growth can put you out of business quickly. Read more
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Fairfield Rotary Ethical Business Award
Journal News - June 14, 2007
At the same Fairfield Chamber of Commerce luncheon where the man who blew the whistle on tobacco industry practices, seven businesses in the greater Fairfield area will be honored for maintaining high ethical standards. Read more
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Blogs Help Find Voice
Chief Marketer - May 2007
Blogs are helping catalogers Carson Wrapped Hershey's Chocolates and Motherwear communicate with their audiences and boost sales. Motherwear sells clothes and accessories for breastfeeding moms, while Carson markets Hershey bars with customized wrappers for wedding favors, baby announcements and other events. Read more
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